Challenge: While this is technically content (no explicit CTA), the MBA page is a significant revenue driver for the college. The page must generate excitement about the MBA program and distinguish it from other schools while retaining the academic voice and reflecting the school’s emphasis on community and caring. 

 

Solution: The copy invites the reader to think about their own aspirations and what is stymieing them. It explains why the MBA program is the perfect means to achieve their goals. The sub-heads are engaging and each section opens with a statement or question that prompts the reader to visualize a feature/benefit of the program within the context of their life.