Challenge: Write a winter-themed email series that entices prospects with seasonal dishes. Consumers are excited for the year ahead and committed to their resolutions, which often involve dietary choices, but winter is beginning to get tiresome and consumers also crave comfort and convenience.

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Solution: I leaned into the need for rest and renewal many of us feel after the holidays. I emphasized that convenience, comfort, and savings can happily co-exist with eating well, and HelloFresh is the partner you need to make that happen.