HelloFresh Facebook/Instagram Ad
Challenge: Write an ad promoting HelloFresh's considerable selection of sides, snacks, desserts, salads etc. The challenge was writing the ad without eating a chocolate lava cake or a bowl of Mac n' Cheese. Not so easy.
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Solution: Immediately subscribe to HelloFresh and ad chocolate lava cake to my order.
COVERGIRL Instagram - Spec
Challenge: Introduce TruYou Match lipstick to COVERGIRL's Insta following (ages 24-45). COVERGIRL's audience loves to glam it up but they also firmly believe that makeup is an accessory, not what makes a person beautiful.
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Solution: Using CG's lighthearted voice, I positioned TruYou as an enhancement to your natural beauty, a spotlight on the real star: you. I also flipped the familiar observation, "she's so extra" to something your bestie might tell you: "You be the extra."
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Designer: Valerie Hung
