Challenge: Write vegan-focused Facebook ads for Green Chef, a HelloFresh brand. This premium meal-kit service is not exclusively vegan, but the campaign should focus on aspects of the brand that appeal to vegans.

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Solution: Eating well can be a challenge for anyone, but especially for vegans in a food culture that centralizes animal products. I positioned Green Chef as the solution to that challenge by emphasizing their organic produce, convenience (doorstep delivery), and flavorful dishes (chef-crafted recipes).