Challenge: Write a New Year Sale email series for Green Chef, a HelloFresh brand. This affluent audience enjoys cooking, but wants guidance on interesting new ingredients and recipes. They want to eat well on a busy schedule. They are very mindful of the environment.

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Solution: I used Green Chef's impressive list of RTBs to flesh out their positioning as a guiding hand in the kitchen, a cheerleader who supports your goals for yourself, and the planet.