Challenge: Write a trio of individual upsell emails with a similar theme: special occasions. One for Green Chef and two for HelloFresh. Both brands are meal-subscription services but with distinct identities, offerings, and customers.

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Solution: For both brands, I spoke to the customer’s desires/anxieties related to hosting food-centric events. Green Chef customers might aspire (and possibly feel pressured) to serve a polished dining experience but don't have the time and the confidence (email 1). 

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HelloFresh customers might also want to serve an elevated meal (email 3) but they also frequently find themselves facing casual weekend occasions that require serving food (email 2). All three groups could use a hand in the kitchen! I channeled each brand's TOV and RTB's to 'converse' with each audience.