Challenge: Write an email series for Factor, HelloFresh's prepared-meal service for busy people who want to eat clean but don't want to cook. Generate excitement/urgency without straying from Factor's brand identity, which has a "no hype, no hassle" sensibility. This sale is for leads and formers. 

 

Solution:  I used common holiday scenarios to position Factor as the ideal way to maintain your busy lifestyle while eating mindfully—but without having to think about it. I  kept the language frank, channeling that no-frills coach whose statements are short, even blunt, yet convey such exuberance for their subject—that you just have to act on them.